VC emphasizes its initiatives in Brazil and abroad with an institutional campaign that started being broadcasted in August. With the concept "To build is to materialize", this is the first time that a business unit of the group broadcasts such a wide campaign, comprised by in-house communication channels, in print ads and ad inserts on the radio and the internet.

Advertising show employees themselves wearing safety helmets with printed messages that express transformations generated by Votorantim Cement. "More than just fans of cement, we are fans of what derives from it. Because to build is not only erecting walls. To build is to materialize." This is the central message of the campaign, which presents subjects such as carbon emissions management, job opportunities generation throughout Brazil, the ability to build factories in record time in different regions and the business unit internationalization.

For more details on the campaign, learn about ads and watch the video, click here to visit the campaign’s hotsite.