Investments in innovation and social and environmental management were highlighted by Votorantim Metais during the biannual ExpoAlumínio 2014 trade fair. The event was organized by the Brazilian Aluminum Association (local acronym ABAL) and held between April 1 and 3 at the Centro Exposições Imigrantes in São Paulo. It brought together around 170 domestic and international companies from the mining, metallurgy, processing, machinery, equipment and services segments.
Votorantim Metais is the leading company in the Brazilian aluminum market and used its stand at the fair to present the line of products made at its industrial plant in Alumínio, São Paulo state, regarded as the largest integrated plant in the world.
One of the outstanding products in the Votorantim Metais portfolio is Ecoperfil, a profile directed at the civil construction area which helps create value in environmentally responsible buildings. One of Ecoperfil´s differences lies in its origin and the high percentage of recycled content which derives from a mix of raw material with pre-consumed material made up of remains from other materials still in the production stage.
Votorantim Metais has invested in technology projects – in industrial processes as well as products. As a result, the products for the civil construction market follow this principle and offer solutions that fit in with the trends of the particular segment. For example, we could mention certifications, such as LEED and AQUA, which have been adopted by large construction companies operating in Brazil. These are encouraging Votorantim Metais to pursue new technological ways of developing products to meet this trend.
Investing in innovation is part of the way Votorantim Metais runs its business in order to achieve operating excellence and a competitive advantage. The company invests an average of R$ 25 million in innovation annually.
Water – Using water resources efficiently is one of the foundations of Votorantim Metais´s management. The company chose 2014 as “Water Year” and is carrying out a series of initiatives to raise awareness of the need to use water rationally among its workforce and people living in towns and cities near its plants. The “Water – Well Present” campaign is in line with the company´s established goal of ensuring that all its plants reuse 100% of the water used in the operational process by 2020.